What's next in retail? Join the former group marketing director, who helped to widen the brands' multi-channel platform offering and presence in international territories to gain key insights into future retail trends and potential growth areas.
How do you distinguish your brand from the crowd, while still adhering to proven best practices?
Whether you’re a multinational company, with a significant marketing budget on a bespoke platform, or a local retailer, trying to get something a bit different out of your hosted platform, the challenges are the same
DSI have solved these problems, and more, with many of the leading beauty, fashion and children’s toy brands in the world. Take the opportunity to let us review your current eCommerce offering and provide specific details on where and how you could be elevating your brand to drive success. During your clinic session, our experts will be on hand to provide you with real, actionable recommendations that you can follow up on immediately
Whether you’re looking to increase conversion rates, drive new traffic to your site or improve your Google search results, a well-implemented SEO campaign is a must-have. SEO is increasingly becoming integrated with other elements of digital marketing, but its core values still focus on providing value to your target audience via engaging content and good user experience.
RocketMill, an award-winning digital marketing agency, is running free SEO consultations at IRX 2016, lasting 30 minutes. We will provide you with valuable, actionable solutions to any problems you’re having that you can incorporate immediately. Areas we can assist with include:
Yousaf Sekander, who will be running the SEO consultations, is a Director at RocketMill, overseeing the successful delivery of digital marketing campaigns. He is also the creator of Social Crawlytics, a globally adopted content marketing tool.
Many people still believe that PPC simply relates to Google AdWords, but there is a lot more to it than that. A successful display advertising campaign requires audience behaviour to be charted and analysed, with the campaign tailored using the gathered data and taking in areas including social media and display. RocketMill’s team employs tools to track campaign data and make refinements accordingly.
Digital marketing agency RocketMill is hosting free 30-minute PPC consultations at IRX 2016. Come and tell us about the key challenges you’re facing with your PPC and display advertising campaigns and we will provide you with valuable, actionable solutions that you can incorporate immediately. Areas in which we can help include:
Kate Watts, who will be running the PPC consultations, is Head of Bid Media at RocketMill, overseeing the successful delivery of PPC advertising and marketing campaigns.
Conversion rate optimisation is increasingly becoming a major part of the digital marketing conversation, with tracking, analysis and front end website development combining to remove website bottlenecks that can negatively affect conversions.
Award-winning digital marketing agency RocketMill is running free CRO and Analytics consultations at IRX 2016, lasting 30 minutes each. We can provide you with actionable solutions to any problems you’re encountering or help you get more out of your Analytics account with a full audit or specific problem-busting session. We can cover areas like:
Prior to the appointment, we will ideally need access to your Google Analytics account, Tag Manager (if applicable) and any other tools you might be using to track your site’s performance. We’ll happily sign NDAs in order for you to feel comfortable sharing this information with us.
CRO-based clinics will be run by Bertram Greenhough, RocketMill’s CRO specialist, while clinics focusing on Analytics will be run by Rhys Jackson, the agency’s Analytics Manager.
In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the shopping process: product pages and the online shopping basket. The fact that abandonment rates are increasing should not be a cause for alarm – these are low-hanging fruit for retailers.
Saima will reveal the findings from an audit of the remarketing efforts of more than 100 UK retailers. She will identify key lessons for marketers when it comes to optimising the online checkout process and reducing abandoned product pages and shopping baskets.
You will leave the session with tips for turning potential lost sales into actual revenue:
Businesses are leveraging a new wave of CDN features that push more computing closer to the end user, bettering the user experience, increasing conversion rates, and reducing infrastructure and cloud computing costs. We'll discuss a few of these features and walk through a couple examples.
Google Shopping has become “the place to be” for online retailers. With more and more advertisers and increased complexity of the platform, we now need to go beyond traditional Search Marketing optimisation to outperform the competition and maintain sustainable, superior ROI levels. The ability to bid at the most granular level directly from feed will determine success or disappointment on this channel.
Join our workshop to discover key strategies to maximise your performance on this platform and optimise the ROI of your advertising spend. Learn more about an innovative approach to combine data exploration and a better understanding of online buying behavior to make the most of your Google ad spend:
- The challenges of online advertising and the evolution of Search Marketing.
- The latest Google Shopping features and optimisation strategies for your campaigns.
- Case studies for clients that were able to significantly optimise their performance on this platform.
The average online shopping cart abandonment rate is 69%. This means that almost three out four people who have found what they are looking for at your online store, get cold feet on the last meters. In a physical world, store owners would be devastated if 70% of customers on the checkout queue were to drop their baskets on the floor and leave the store before reaching the cashier.
This workshop focuses on the ways to recognize online store visitors who are likely to abandon their shopping cart and brainstorms ideas how to convince these shoppers to complete the checkout.
By participating this workshop, you will get:
95% of marketers agree that a multi-channel strategy that allows them to target customers is important for their organisation. If you are planning or already executing a multichannel strategy, make sure that customer and product reviews are an important part of it. When correctly integrated across channels, customer feedback enables you to boost traffic and conversion, whilst helping you retaining your loyal customers.
Join this workshop if you wish to find an answer to these questions: What are the best practices for collecting customers’ feedback in-store? Do you already collect customer or product reviews but you are not sure how to optimise their presence across your different channels? How can you use customer reviews to improve your customer retention?
Using her own experiences of campaigns delivered for national retailers, Samantha discusses the use of social media as a sales tool and the challenges faced by retailers today. She presents her thoughts on owned social media vs. third party sites and goes through the often overlooked benefits of this versatile channel.
Samantha provides practical tips on crafting an effective social media marketing strategy and shares her thoughts on the future of social.
An action-packed session describing the exact strategies we use in PPC and Facebook to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. The speakers will provide actionable points and real case studies together with an inspiring and energising core-message.
Trade marketing is EUR465b industry globally. As consumers spend increasingly more time online, digital trade marketing presents a huge opportunity for both brands and retailers to reach these consumers in more targeted and innovative ways not possible in the offline world. Retailers adopting digital trade marketing are seeing 2.5-3x uplifts in key metrics. We interviewed 14 senior marketers, trade marketers and eCommerce specialists across 12 of the largest FMCG and Consumer electronics companies in the world to learn how they are approaching digital trade marketing. Join this session to learn what they told us.
eBay is the UK’s online mega mall. There are 17 million customers with wallets open, ready to buy every month. Even if you have your own website, you’d be crazy to ignore the huge potential eBay offers online sellers.
This workshop is for anyone thinking about or looking to get more from eBay. We will take a look at eBay’s strategy since its split from Paypal, how to avoid common eBay selling mistakes and how to tame and simplify eBay selling in 2016.
During this workshop we will look into how House of Fraser have deployed live chat, why they chose this communication channel for their online customer engagement strategy and what results they have achieved so far. This insight will be given by Stephen Brennan, Contact Centre Support Services Manager at House of Fraser. François Hotte, Customer Engagement Specialist at iAdvize will also highlight how the chat engagement strategy is being optimised in order to generate maximum impact in terms of customer satisfaction and online sales.
In this talk you will find out how to leverage the power of the crowd for your online shop. Whether you're a specialized web shop or a large retailer with a wide range of offerings, learn about the tricks of friends-to-friends marketing and how it reduces customer acquisition costs.
How do you distinguish your brand from the crowd, while still adhering to proven best practices?
Whether you’re a multinational company, with a significant marketing budget on a bespoke platform, or a local retailer, trying to get something a bit different out of your hosted platform, the challenges are the same
DSI have solved these problems, and more, with many of the leading beauty, fashion and children’s toy brands in the world. Take the opportunity to let us review your current eCommerce offering and provide specific details on where and how you could be elevating your brand to drive success. During your clinic session, our experts will be on hand to provide you with real, actionable recommendations that you can follow up on immediately
Whether you’re looking to increase conversion rates, drive new traffic to your site or improve your Google search results, a well-implemented SEO campaign is a must-have. SEO is increasingly becoming integrated with other elements of digital marketing, but its core values still focus on providing value to your target audience via engaging content and good user experience.
RocketMill, an award-winning digital marketing agency, is running free SEO consultations at IRX 2016, lasting 30 minutes. We will provide you with valuable, actionable solutions to any problems you’re having that you can incorporate immediately. Areas we can assist with include:
Yousaf Sekander, who will be running the SEO consultations, is a Director at RocketMill, overseeing the successful delivery of digital marketing campaigns. He is also the creator of Social Crawlytics, a globally adopted content marketing tool.
Many people still believe that PPC simply relates to Google AdWords, but there is a lot more to it than that. A successful display advertising campaign requires audience behaviour to be charted and analysed, with the campaign tailored using the gathered data and taking in areas including social media and display. RocketMill’s team employs tools to track campaign data and make refinements accordingly.
Digital marketing agency RocketMill is hosting free 30-minute PPC consultations at IRX 2016. Come and tell us about the key challenges you’re facing with your PPC and display advertising campaigns and we will provide you with valuable, actionable solutions that you can incorporate immediately. Areas in which we can help include:
Kate Watts, who will be running the PPC consultations, is Head of Bid Media at RocketMill, overseeing the successful delivery of PPC advertising and marketing campaigns.
Conversion rate optimisation is increasingly becoming a major part of the digital marketing conversation, with tracking, analysis and front end website development combining to remove website bottlenecks that can negatively affect conversions.
Award-winning digital marketing agency RocketMill is running free CRO and Analytics consultations at IRX 2016, lasting 30 minutes each. We can provide you with actionable solutions to any problems you’re encountering or help you get more out of your Analytics account with a full audit or specific problem-busting session. We can cover areas like:
Prior to the appointment, we will ideally need access to your Google Analytics account, Tag Manager (if applicable) and any other tools you might be using to track your site’s performance. We’ll happily sign NDAs in order for you to feel comfortable sharing this information with us.
CRO-based clinics will be run by Bertram Greenhough, RocketMill’s CRO specialist, while clinics focusing on Analytics will be run by Rhys Jackson, the agency’s Analytics Manager.
Most businesses see customer acquisition as the key to their online success and invest accordingly. But slowly but surely, the returns are diminishing and then where do you go from there? Well, there’s a business growth strategy that’s staring you right in the face: conversion optimisation.
Recently, Founder & Director of PRWD Paul Rouke asked 17 global pioneers of conversion optimisation why the biggest growth lever available to businesses today is still being neglected. In this workshop, Paul will explain why it’s currently being ignored and more importantly, how it can provide genuine business growth.
You will leave this session armed with the knowledge of:
In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the shopping process: product pages and the online shopping basket. The fact that abandonment rates are increasing should not be a cause for alarm – these are low-hanging fruit for retailers.
Saima will reveal the findings from an audit of the remarketing efforts of more than 100 UK retailers. She will identify key lessons for marketers when it comes to optimising the online checkout process and reducing abandoned product pages and shopping baskets.
You will leave the session with tips for turning potential lost sales into actual revenue:
Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Attend this session for an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in the future.
The workshop will be led by Mark Wilding, one of the team of experts in digital communication and data analytics at GI Insight.
This lively presentation will cover all the burning platforms that marketers and analysts face today; driving sales from abandoned baskets, knowing your browsers and enticing them to purchase, successful cross selling and re-engaging lapsers.
Mark will share how Campaign enables you to connect in real time to your customers enriched with behavioral insight informing your content selection by customer type. All leading to a more positive communication customer experience and sales.
Mark will be joined by Javinder Singh, Marketing Director of a virtual retailer, Blue Sky, who will be questioning how on-line retailers can benefit and grow their businesses using personalized customer communication.
Having a seamless checkout & delivery process is critical in forging positive experiences for online shoppers. Learn how to effectively manage this process to better know your customers, build your brand & increase customer loyalty and retention.
Gain the competitive edge over many multichannel and pure play e-retailers who don’t leverage the value in their delivery process to grow their businesses. Attend this workshop and walk away with practical insights, feelunique case study and strategic solutions to easily implement within your business.
In this presentation Skip will: define the difficulties in tying together a social user and an email subscriber as being one and the same individual, discuss using social data to build segments not just using the rich demographics but also based on social behaviours, show how to provide a consistent user journey and talk about best practice, rules, consent, etc.
Fraudsters are always searching for soft targets. Detecting fraudulent transactions are expensive, costing your business for manual reviews and lost revenue from unhappy customers. What else is going on in the dark world of criminal fraudster organizations? Learn about current global criminal techniques and trends affecting eCommerce and Mobile retail.
Facing the challenge of expanding your business into new routes to market through technological diversity as well as geographical expansion can be daunting. Learn from PayPal and SAP Anywhere how to take advantage of digital commerce, digital marketing and inventory management to run your business like the top retailers.
Ecommerce is advancing at an unprecedented pace with new technologies and strategies driving retail growth, innovation and new opportunities for ROI. Where the biggest growth opportunities and how can digital be used to create better customer experiences?
Join Sarah, serial entrepreneur and co-founder of fashion personalisation service Dressipi, as she looks ahead to upcoming trends and developments in online merchandising.
